What We Do & Why We Do It

Fresh Baked is a company that specializes in creating branded digital shorts. And while we do produce movies and TV shows, we’ve become something of a leader in the creation, distribution and measurement of branded digital shorts (also sometimes called branded webshows or branded entertainment). Just like Fedex in Tom Hanks’ movie Cast Away or the iPad in an episode of Modern Family, we write the brand right into the story. But unlike those examples, we create shows custom built for the brands we work with.

Why? If you’re a marketer, it’s probably pretty evident that traditional advertising just doesn’t work as well as it used to. Thanks to the explosion of online video consumption, technology like TiVo and a myriad of other factors, marketers can’t just push messages out, they also have to pull their consumers in. The best and easiest way to do that is by creating entertainment – branded entertainment – that your customers will choose to watch. And that’s exactly what we do.