It might be that I’m one of The Chosen People. Or perhaps it's my years in the investment industry. Whatever the reason, there is no
acronym that makes my heart flutter quite like ROI. In my previous career as an equities analyst, return on investment was at the crux of all my investigative efforts. And in my personal life as well, it’s never far away. Whether it's forecasting how many espressos that new coffee shop must sell to break-even or calculating how many tomatoes I must cut to justify purchasing a pricy new knife sharpener, ROI is always on my mind. Read more…
