MARKETERS

Rob Tait VTweet - Video Engagement

Video Engagement

Rob Tait VBlog - Video Engagement

Video Engagement

Rob Tait, VTweet - Advertising and Online Video

Rob Tait, VBlog - Advertisers and Online Video

Marc Whitehead - VTweet - Thoughts on Webshows

Marc Whitehead - Thoughts on Webshows

Death of demographics

A couple of years back, media mavens recognized that the time-honoured measure of “eyeballs on the tube” was a dying quail. The smart money migrated to measuring actual advertising efficiency; in a sea-change, CBS has put another nail in Mad Men-era measurement practice by disposing of that old warhorse, the demographic.

Cohorts and cadres mean almost nothing in the age of tribal allegiances and the utter fragmentation of any audience across media verticals. So why make the case it’s time for demographics swansong now? Read more…

Categories: Marketers, TV

What does it take for a brand to LOSE value from the web show it sponsors?

There’s a very funny, entertaining branded web show that recently launched called Always Open. It stars David Koechner, who plays himself, interviewing other celebrities in a quirky but entirely entertaining manner that fits the name of the series. He encourages honest, open answers to candid, funny questions. Guests like Sarah Silverman, Jason Bateman and Will Arnett play along beautifully, going toe to toe with Koechner’s often outrageous line of questions. Read more…

If a tree falls in the cemetery of network TV deaths.....

YouTube is reportedly planning to spend $100 million to launch 20 different channels, and support the creation and distribution of original, TV-like programming for them, in a bid to provide a legitimate alternative to broadcast TV. Their goal is to get TV viewers to switch over and watch YouTube in the future like they do TV now. For viewers, this may be a welcome opportunity to end their love/hate relationship with cable distributors. A cheap and cheerful new way to begin love affairs with serial, scripted shows. Read more…

Tags: YouTube

Gamechangers II

Last time we shared a 30,000 foot view of the future of WiFi. Now let’s get down and dirty.
Read more…

Categories: Marketers