Two years ago,
when Fresh Baked was in its infancy and there were only a handful of branded
web shows online, our conversations with marketers were sparked by a mix of curiosity
and naivety. “What the heck is branded entertainment?” was how they typically
started. At the time, those brave enough to wade into these waters ahead of
others were largely doing so because it felt like the right thing to do. The
case for branded entertainment, for them, would come from trial and error. Read more…
