Two years ago, when Fresh Baked was in its infancy and there were only a handful of branded web shows online, our conversations with marketers were sparked by a mix of curiosity and naivety. “What the heck is branded entertainment?” was how they typically started. At the time, those brave enough to wade into these waters ahead of others were largely doing so because it felt like the right thing to do. The case for branded entertainment, for them, would come from trial and error. Read more…

Just a snippet of what people are saying about the hit web series Life Unjarred. http://www.lifeunjarred.com

It's elementary. Advertisers and marketers have to go where the consumers are. And that, for now, for sure, is social media.

Question is, what's the best way to engage consumers on their own terms in this strange and wonderful new world?

We think WARC, the UK based advertising research group, has its eyes on the prize: identifying brand experiences that are the most engaging, most powerful modes of all—the ones that build relationships by deepening emotional connections with brand values. Read more…

The evidence keeps piling up that we're sitting on a branded entertainment powder keg here at FBE HQ. (So much so we're thinking of giving the bomb squad the heads up.The evidence keeps piling up that we're sitting on a branded entertainment powder keg here at FBE HQ. (So much so we're thinking of giving the bomb squad the heads up. More on this in a coupla weeks, when we indeed will have a Big Bang to report.) Read more…