BRANDING

Blog 6

Rob commenting on The Virtue 100: Top Social Brands of 2009.

On funny generally and digital funny in particular

Funny thing about funny.

It’s hard.

The old chestnut about “dying is easy, comedy is hard” isn’t just a happy coincidence. Funny that stands up (oops: 86 that pun)—like Chekhov, the Marx Brothers, Mel Brooks, Richard Pryor, George Carlin, Dorothy Parker and Shakespeare—touches the universal in ways that drama can’t touch.

Think about this: I reckon wit played a huge part in the downfall of Communism. Laughter is about resistance too, a dose of the anarchic in our all-too-conformist lives. Why? Because laughter is about truth. Read more…