Did you know that one of the most important factors in Google search rankings has nothing to do with content relevance or even content itself?

Doesn’t that strike you as kinda dumb?

Does me. Google regards page load time as very important in its rankings. That means rich rich sites that take a few seconds more to load go to the back of the bus, behind the flyweight stuff.
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It’s official: the “Google is getting killed by social search” meme is now latté-worthy. Last time I checked, there were over 300 blogposts in the past month alone edging around this topic.

To recap: the meme runs like this. Google’s page-rank search algorithm is being “gamed” by content farms and other bottom-feeding cybercrap. Google of course has responded by tightening the screws on content farms but the search giant has a much bigger problem.
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Yep.

Here's why: the digerati have been muttering now for months that Google's in trouble. Its core technology is now well and truly gamed---there are now millions of sites which hive off page results that simply waste time. (Rogers' hapless 'wrong URL search' does this. They should be ashamed of themselves.)
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Well, now here's one killer notion Abode's just offered: Flash everywhere.

With new technologies seemingly raining from the skies, it's easy to lose sight of the Great Leaps Forward when they bubble up.

This is one, so intimately tied to the future of how we'll interact with brands and entertainment that 'game changing' may be too feeble an adjective. Read more…

Marketing is all about relationships.

And in this current economy, boyoboy, do we ever have a lotta marketing relationships on the rocks. While some strong and proven marketing marriages are as strong as ever, after a scan of the trades, sure feels to me like there were a slew of dysfunctional marriages out there in marketingland, with all too few therapeutic moments.

And now, with the economy in retrograde, as the astrologers say, we’re learning some very hard lessons indeed about marketing value and ROI…and the future of every advertising model under the sun. Read more…