To recap: last time we noted we can count human behaviour parameters (apply a hard number...however specious) or we can classify it (place that experience with respect to other, similar or dissimilar experiences.)

As social influence marketers, the leap is that---for the first time in the history of media---we can now do both. Why? Because we can listen TO and WITH our audience, because media is now interactive.

And if we're listening collaboratively, as we say around Fresh Baked HQ...we can walk with 'em anywhere they go.
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We humans create data every: much of it goes unmeasured---our heart rate, for instance, is a valuable piece of data to know if we're exercising or (God forbid) in coronary crisis.

Otherwise we beetle on, oblivious. But we're swimming in an ocean of data, from traffic optimization software that coordinates the red lights in our path to the smart meters on our front doorsteps that (if they're not already) monitor/modulate our energy consumption.

But as marketers, we know there's nothing quite like lots of juicy, interrelated data.
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Rob commenting on The Virtue 100: Top Social Brands of 2009.

Well, looks like the universe is catching up with us here at Fresh Baked. In today's New York Times, right there on page B1, there's the low-down: rising broadband capacity and convergence—the public's willingness to play on any digital screen, not just TV—have conspired to create two tipping points. Read more…

Funny thing about funny.

It’s hard.

The old chestnut about “dying is easy, comedy is hard” isn’t just a happy coincidence. Funny that stands up (oops: 86 that pun)—like Chekhov, the Marx Brothers, Mel Brooks, Richard Pryor, George Carlin, Dorothy Parker and Shakespeare—touches the universal in ways that drama can’t touch.

Think about this: I reckon wit played a huge part in the downfall of Communism. Laughter is about resistance too, a dose of the anarchic in our all-too-conformist lives. Why? Because laughter is about truth. Read more…