Marketing is all about relationships.
And in this current economy, boyoboy, do we ever have a lotta marketing relationships on the rocks. While some strong and proven marketing marriages are as strong as ever, after a scan of the trades, sure feels to me like there were a slew of dysfunctional marriages out there in marketingland, with all too few therapeutic moments.
And now, with the economy in retrograde, as the astrologers say, we’re learning some very hard lessons indeed about marketing value and ROI…and the future of every advertising model under the sun. Read more…
