It might be that I’m one of The Chosen People. Or perhaps it's my years in the investment industry. Whatever the reason, there is no acronym that makes my heart flutter quite like ROI. In my previous career as an equities analyst, return on investment was at the crux of all my investigative efforts. And in my personal life as well, it’s never far away. Whether it's forecasting how many espressos that new coffee shop must sell to break-even or calculating how many tomatoes I must cut to justify purchasing a pricy new knife sharpener, ROI is always on my mind. Read more…

At Fresh Baked, we’re all about engagement via comedy webisodes: creating engagement, episode after episode, over the arc of a series, with sharply funny takes on the most authentically human of situations….and all shaped with an eye to amplifying audience relationship with the client’s brand.

One of the questions we’re asked most is brutally simple: you guys are funny and you talk pretty but how do you measure return on investment with your stuff? Read more…