A simple example of the power of listening to audience interactivity…even if learned the hard way, courtesy Social Media Examiner, Nov 30 2010. Read more…

Two years ago, when Fresh Baked was in its infancy and there were only a handful of branded web shows online, our conversations with marketers were sparked by a mix of curiosity and naivety. “What the heck is branded entertainment?” was how they typically started. At the time, those brave enough to wade into these waters ahead of others were largely doing so because it felt like the right thing to do. The case for branded entertainment, for them, would come from trial and error. Read more…

Here's how we help our clients grasp the real value of social media.

A view is the beginning of a dialogue, not the end of a monologue.

Like any human relationship that matters, social influence marketing takes time, care, compassion...and a huge set of ears.

Y'gotta listen.

And relating this to hesitant clients, this honest appraisal---dedicated to de-mystifying what we do---might help: the word-of-mouth universe hasn't change.

What has changed is that word-of-mouth networking is now frictionless and global.
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