As one of the first companies in North American to dive into this pool and show success in branded online content, we understand that marketing dollars are incredibly valuable and need to stretch as far as they can, while being as efficient as possible.

 

We also know that this is a new space offering both benefits and concerns.

 

With those points in mind, let us show you how this is not an apples-to-apples comparison with what you’re doing in traditional advertising, and take you through some specific ROI results from past projects to show you how this can benefit both consumer awareness and your bottom line.

 

Some of our work in this space...

 

Branded Content

Over  1million  video impressions in 4 weeks

5.32% Youtube click through rate (2% industry standard)

Over 1,800,000  total views.
8.42% Youtube click through rate (2% industry standard)
74% watched 90 - 100% of episode (versus 40% industry standard)

800,000  views over 6 weeks

72%  watched 100% of episode (versus 40% industry standard)

60% of viewers were return visitors